Lukus Wells’ organic sound called for a design style that would build an intimate connection between the user and the new singer/songwriter.  Because Lukus was releasing his debut album, emphasis was placed on making sure visitors would remember his face.  Joshua built the web site using promotional photos he took in the Binghamton, NY area as a foundation.  The result is a site that projects the integrity of major label artists while emphasizing his local connection to local visitors.

Downtown Binghamton Restaurant Week was a collaboration involving several area businesses designed to create awareness about the number of downtown restaurant choices.  A 3-course prix fix menu was available at 7 different restaurants for $20.  Joshua was brought in to help promote the event by designing the event postcard, helping to manage its social networking presence, and providing a personal endorsement during his morning radio show.  The promotion was a major success, raising nearly two thousand dollars for the local Boys and Girls club and building new business for all the eateries involved.

Tranquil’s elegant, chic atmosphere required branding that was every bit as sleek.  Joshua’s challenge was to create a look that helped establish the eateries reputation as truly unique in its region—a modern urban bistro in an upstate suburban locale.  Joshua supported that concept by designing the restaurant’s logo, print ads, and web presence over the course of 3 years.

A campaign for the reelection of an incumbent Mayor, “Matt Ryan for Binghamton” chose to forego the more traditional political color scheme in favor of something a bit more bold.  Joshua was responsible for logo design, several direct mail pieces and the campaign’s official a web site.  He helped catch the eye of a politically fatigued voter base, preventing literature from going directly from the mailbox to the trash can.  In addition, Joshua was part of a team that maintained the candidate's social media presence and participated in messaging strategy meetings.

Don’t let anybody tell you your company’s logo isn’t important. If the first thing we depend on when researching a company is word of mouth, the second is the professionalism it projects through images. Web sites, stationary, business cards, signage—they all start with the logo. And the look you build can only be as good as its foundation. Your shop, cafe, event or web site can look a whole lot more established with a sleek logo.